Birds Eye auctioned for £1billion
Thursday, August 31st, 2006UK Auction Info
Private equity group Permira has acquired the former Unilever brands Birds Eye and Iglo, closing the auction with a £1bn bid.
Permira outbid CapVest, a rival private equity firm that owns FoodVest, the holding company behind Findus frozen foods in Norway, Sweden and France, as well as the UK’s Young’s Bluecrest Seafood.
Unilever took the [...]


