Google wins eBay’s non U.S ads
Published August 30th, 2006
UK Auction Info
Web search leader Google Inc. will supply online auctioneer eBay Inc. with Web search advertising outside the United States, and the two will join forces on “click-to-call†ads that link online shoppers to vendors, the companies said on Monday.
Paid search advertising lets marketers bid for ad space next to keyword search results.
EBay, whose shares were up 3 percent, said that for international online text advertising, it will rely exclusively on Google instead of Yahoo Inc., which in May struck a parallel deal to handle eBay’s U.S. ads.
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