Saga to auction radio stations
Published September 19th, 2006
UK Auction Info
Saga, the company renowned for selling holidays and insurance to millions of over-50s, is to conduct an auction of its radio business that is likely to attract interest from some of the country’s biggest media groups, The Sunday Telegraph.
Charterhouse, the private equity investor that owns Saga, has decided that the company’s quartet of radio licences is likely to be worth more to a specialist broadcaster keen to tap into the growing commercial appeal of Britain’s grey market, the newspaper said.
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