eBay is set to challenge Amazon and other online shopping malls with the UK launch of Ebay Express, a more regulated environment for professional merchants who want to sell goods at a fixed price.

Most of the goods sold on Ebay still involve the online auction process for which the American internet giant is best known. However, many of the established companies that use Ebay to trade also offer customers the opportunity to “buy it now” — to pay a fixed price and avoid the uncertain outcome of an auction.

Posted: 10|4|06 at 7:52 am. Filed under: Auction News.